Fosse Park brand awareness
We believe that when you do things with passion magic happens!
Summer Vibes, the summer phase of an on-going ad campaign for Fosse Park, located 4 miles from Leicester city centre.
The on-going campaign was designed to help maintain footfall while major works were undertaken. Summer Vibes promoted Fosse Park as the retail destination in Leicester and showcased the availability of new season fashion from major high street brands at the scheme.
The campaign utilised a stunning, aspirational image across traditional and digital media.
Out of home
Strategically located, high impact billboards on main arterial routes close to the city centre retail core. These 48 and 96 sheet sites were selected to target the mobile shopper.
Digital
The visual featured as the homepage banner on fosseshoppingpark.co.uk and was the cover image on Facebook
On site
Large format posters located round the scheme help to reinforce the campaign. This reinforcement contributes to top of mind recall, brand loyalty and return visits all of which help maintain or increase footfall.
